Social Media Marketing Tip: How to Build a Targeted Twitter Follower Base
One additional technique which CW Fong & Associates (CWFA) has developed and used effectively is what we call the one-ten methodology. Leveraging on the “social contract” of reciprocity where people follow-back, the one-ten methodology works as follows:
a. Step 1: Start by Following 10 Singapore Tweeter Users. The trick here is to avoid celebrities as they will unlikely follow back. Simply find people in your target market segment who has at least 300 followers and a follower-following ratio of roughly 1:1.
b. Step 2: Add new followers. Once someone follows back, simply see who follows them and add another 10 from their follower list. When you do this step, do be careful to select only those who are in your market segment and those who have follower-following ratios that are close to 1:1. In other words, if you are seeking to build a Follower base of Singapore teens, then you will only want to Follow users who fit that profile.
c. Step 3: Repeat Step 2. Once the proverbial snow ball starts rolling, all it takes is for you to repeat step 2 with every follow-back and pretty soon you will have built a targeted Twitter Follower base.
If keeping a low follower-to-following ratio is important to you, you can unfollow those that do not follow back after every 2 days. This number will however be low if you had selected those with follower-following ratio of roughly 1:1.
For more great tips on social media marketing, do follow us on Facebook (www.facebook.com/cwfongandassociates) or Twitter (@sg_insider)
Did you know that the feedback you give can either create a positive self-reinforcing loop or a negative one?
Did you also know that the type of feedback a supervisor gives depends on “how” they see their staff? In many instances, workplace conflicts or tensions start because someone was not careful or conscious of what he said or did. Such tensions impact an organization’s productivity as employees now work against each other in “revenge”. What could simply have been done with a simple phone call now needs employees to draft long emails seeking support and permission from each other. Economically, this can cost a company literally thousands in wasted man-hours per month. Let us work with your team to identify past problems, put them in the proper perspective and then equip your management team with the skill-sets to prevent, and when necessary, resolve work place conflicts.
Contrary to what many will tell you, good managers are trained and not born. Ask us about our leadership workshops for mid and junior managers.
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Tired of the traditional corporate bonding activities for your staff? Looking for something new and suited for ladies?
eMail justin(a)cwfongandassociates.com for details on our Corporate Crafts Workshop. Not every team-building session must involve physical activities. Sometimes all it takes to foster cohesion is the sharing of a common experience out of one’s comfort zone.
Increasingly, our workplaces are multi-generational and cohesion activities need to be able to accommodate all.
Danger exists not in not knowing, but in not knowing what you do not know. No matter how good an executive is, he (or she) cannot correct a weakness which he is not aware of. This is where an executive coach will be able to help. Using proven coaching techniques in a “safe to fail” environment, our team of business and corporate executive coaches can help your team achieve significant performance improvements.
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Learn to Network and Climb the Career Ladder
“Active networking is vital to career growth. It involves meeting and getting to know people who you can assist, and who can potentially help you in return. Your network includes everyone from friends and family to work colleagues and members of groups to which you belong.” ~ Michael Page
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Given the facts that (a) almost 90% of all buying decisions now involve some form of social media queries: and (b) Singapore’s business community is extremely small and word gets around, a bad name or reputation will harm your company’s bottom-line. It is therefore important that one actively monitor and protect what is being said online about your company.
Contrary to what many think, setting-up a simple and effective monitoring system does not require large fees and in fact can (with the proper know-how) be done in-house using the many freemium tools available online.
To find out more, ask us about our Social Media Marketing Workshop. email justin(a)cwfongandassociates.com