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Social Media Workshop for Singapore SMEs: Social Media Marketing Tip

Social Media Marketing Tip: How to Build a Targeted Twitter Follower Base

If you own a corner coffee shop in Singapore, having Twitter Followers who are in the United States or England is useless to your business.  Building a predominately Singapore Follower base is thus crucial for your social media marketing campaign.In my Social Media Marketing Workshop for Small Business Owners, I teach participants to use Twiends.  While Twiends has a function that allows you to limit followers to only Singapore users, unfortunately there is insufficient critical mass to build a large Singapore only Follower base.

One additional technique which CW Fong & Associates (CWFA) has developed and used effectively is what we call the one-ten methodology.  Leveraging on the “social contract” of reciprocity where people follow-back, the one-ten methodology works as follows:

a.            Step 1: Start by Following 10 Singapore Tweeter Users.  The trick here is to avoid celebrities as they will unlikely follow back.  Simply find people in your target market segment who has at least 300 followers and a follower-following ratio of roughly 1:1.

b.            Step 2: Add new followers.  Once someone follows back, simply see who follows them and add another 10 from their follower list.  When you do this step, do be careful to select only those who are in your market segment and those who have follower-following ratios that are close to 1:1.  In other words, if you are seeking to build a Follower base of Singapore teens, then you will only want to Follow users who fit that profile.

c.             Step 3: Repeat Step 2.  Once the proverbial snow ball starts rolling, all it takes is for you to repeat step 2 with every follow-back and pretty soon you will have built a targeted Twitter Follower base.

If keeping a low follower-to-following ratio is important to you, you can unfollow those that do not follow back after every 2 days.  This number will however be low if you had selected those with follower-following ratio of roughly 1:1.


For more great tips on social media marketing, do follow us on Facebook ( or Twitter (@sg_insider)

To find out more about our Corporate Training Courses, email justin(a)

Corporate Training Workshops on Effective Social Media Marketing for Singapore Companies

In just 4 days, this blog has already been indexed by Yahoo and appears on Page 3 for the keywords “corporate training courses singapore.”  This was achieved using only 2 of the many effective social marketing techniques taught at our workshops – keyword selection and optimization; and back-linking techniques.

This is a simple testimony of the effectiveness of the social media marketing techniques taught at our course.

As we continue to post contents and optimize our contents, Page 1 ranking is inevitable … 🙂

Corporate Leadership Training Workshops for Singapore Businesses

Did you know that the feedback you give can either create a positive self-reinforcing loop or a negative one?

Reinforcement Loop

Reinforcement Loop

Did you also know that the type of feedback a supervisor gives depends on “how” they see their staff?  In many instances, workplace conflicts or tensions start because someone was not careful or conscious of what he said or did.  Such tensions impact an organization’s productivity as employees now work against each other in “revenge”.  What could simply have been done with a simple phone call now needs employees to draft long emails seeking support and permission from each other.  Economically, this can cost a company literally thousands in wasted man-hours per month.  Let us work with your team to identify past problems, put them in the proper perspective and then equip your management team with the skill-sets to prevent, and when necessary, resolve work place conflicts.

Contrary to what many will tell you, good managers are trained and not born.  Ask us about our leadership workshops for mid and junior managers.

Contact: justin(a) or PM us at our Facebook page.

Corporate Training Programme for Women

Tired of the traditional corporate bonding activities for your staff?  Looking for something new and suited for ladies?

eMail justin(a) for details on our Corporate Crafts Workshop.  Not every team-building session must involve physical activities.  Sometimes all it takes to foster cohesion is the sharing of a common experience out of one’s comfort zone.

Increasingly, our workplaces are multi-generational and cohesion activities need to be able to accommodate all.


Corporate Training Programmes: Executive Coaching

Danger exists not in not knowing, but in not knowing what you do not know. No matter how good an executive is, he (or she) cannot correct a weakness which he is not aware of. This is where an executive coach will be able to help. Using proven coaching techniques in a “safe to fail” environment, our team of business and corporate executive coaches can help your team achieve significant performance improvements.

eMail justin(a) for a non-obligatory training needs assessment.


Corporate Training SG: How to Climb the Career Ladder

Learn to Network and Climb the Career Ladder

“Active networking is vital to career growth. It involves meeting and getting to know people who you can assist, and who can potentially help you in return. Your network includes everyone from friends and family to work colleagues and members of groups to which you belong.” ~ Michael Page

For details on our upcoming course, email justin(a)


Corporate Courses in Online Reputation Management

Given the facts that (a) almost 90% of all buying decisions now involve some form of social media queries: and (b) Singapore’s business community is extremely small and word gets around, a bad name or reputation will harm your company’s bottom-line.  It is therefore important that one actively monitor and protect what is being said online about your company.


Contrary to what many think, setting-up a simple and effective monitoring system does not require large fees and in fact can (with the proper know-how) be done in-house using the many freemium tools available online.

To find out more, ask us about our Social Media Marketing Workshop.  email justin(a)