Sales Tip from our Guru: Play match-maker

The role of a salesperson is to match the client’s needs with the product/ services the company offers. The role of a salesperson is not to sell the buyer something he does not need or want.

Once the salesperson realizes this, the sales process is simply a conversation to discover the clients needs. In some instances, the salesperson’s role is to also help the buyer realize that he has needs that he previously did not know about.

In short, think match-maker and you will be on your way to closing more sales.

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We currently conduct PsychSell 101 workshops.  These workshop are designed to increase selling effectiveness through the use of psychological persuasion techniques.  To find out more, contact our consultants at justin[a]cwfongandassociates.com

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