Archive | October 2013

Why Business Networking is a Waste of Time ….

As a Singaporean business owner, I am constantly being invited to join business networking groups.  The often heard refrain is that knowing more people will bring more business.  While I cannot disagree that knowing more people may bring more business, I also cannot agree that knowing more people has indeed brought me more of the right business.

At this risk of getting flamed, I strongly believe that joining business networking groups is a waste of time.  This is because the only people at these sessions are other struggling business owners who are themselves looking for that big break through other business owners.  And as struggling business owners, the influence they exert and the networks they have will not likely be at the level that you need to achieve your business break through.

If you think about it, to get a business break through, all you really need is one door to open for you.  Once that door opens, Malcolm Gladwell’s theory of the cumulative advantage will take over, and you should well be on your way to success.  As such, I believe that it is more important to meet the right person who can then open that proverbial door for you. 

This is where social media comes in.  In the past, meeting the “right” person was difficult.  Being influential and important people, they were surrounded by gate-keepers and you required great perseverance and good luck to speak with the person.  Now, with social media, most have their own Facebook, Blogs and Tweeter accounts.  You will be surprised to note that many of these influentials still personally manage their social media accounts.  Networking to open the right door is now as simple as researching on the internet for the “right” connection, sending them a Facebook message or Tweet asking for their help.

I am not saying that everyone of them will respond to you.  However, if you plead your case well and you are genuine, the chances are there.  I did it and my influential responded.  He then made the right introduction and with his “endorsement” and I am now enjoying the fruits of networking effectively.

So there you have it.  Network if you have to, but do remember it is not a numbers game.  Seek out the right influential (using social media) and cultivate a relationship with him or her.  This is the way to network effectively in Singapore.

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To learn more about how to network effectively, attend Mervin Yeo’s Pursue M.B.A. (Motivated Business Acquisition) Workshop.

Mervin Yeo is hailed by a Straits Times journalist as the Networking Guru.  Mervin coaches business owners and marketing professionals to create purposeful business relationships through referral marketing.  He is the author of “Purposeful Networking for Introverts” and a contributing author in Masters of Networking, a New York Times best-seller.

Attend Mervin’s Pursue M.B.A. workshop and learn how to attract referrals effortlessly by harnessing the power of word of mouth marketing to grow your business.

To register, email sandy[at]celebratenetworkingday.com.  Or like us on Facebook to stay up dated on future courses.

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Is Social Media Preventing You From Getting The Job You Want?

Is your Facebook profile affecting your job search?
 
If you are not getting the interviews you want, your Facebook profile may be the issue. A survey by CareerBuilder (an online employment agency) has found that 37% of hiring managers use social networking sites to research job applicants, with over 65% of that group using Facebook as their primary resource.
 
In the past, employers relied primarily on the interview to determine a candidate’s suitability and, if you were a candidate for a high profile position, discrete surveillance by a private investigator. Today, thanks to social media, practically everything is online. Companies therefore routinely use social media to screen their employees during the hiring process. What you post on Facebook, Twitter or even your personal blog can in fact make or break you.
 
Attend our programme to learn the do’s and the don’ts, and how to use personal branding to increase your chances.  eMail justin[a]cwfongandassociates.com for more information.

Social Media Marketing Course for Singapore Businesses

One of the most effective social media promotions that CW Fong & Associates ran was a Facebook Snap, Share and Save promotion.  
 
Our client, a well-known Singapore family restaurant named Gu Ma Jia had just engaged us to manage their social media campaign.  We knew that the food was great and we wanted to (a) tap on Gu Ma Jia’s customers’ network of friends; and (b) create a word of mouth effect. While customers did share their experiences at Gu Ma Jia, the numbers were not high.
 
As we thought about the “problem,” we realized that customers were not motivated to share.  We thus initiated a “Snap, Share and Save” campaign where customers who shared a picture of themselves at the restaurant would receive a $5 cash voucher to be used with their next meal.
 
How it worked was simple … whenever a customer was presented the bill for their meal, a small card (see pic) was included.  If the customer felt that they wanted to save money at their next meal, they simply shared a picture of their meal.
 
The results were amazing.  On average, 2 in 10 customers participated in the promotion and assuming each customer had 300 friends and Gu Ma Jia serves 200 customers each day, over 12,000 people are made aware of Gu Ma Jia daily.  So if you are a Singapore small business owner and you need a cheap and effective way to raise awareness for your product or services, try it.  For more information about CWFA’s social media marketing courses, email justin[a]cwfongandassociates.com.

Corporate Training: Networking for Business in Singapore

CW Fong & Associates is pleased to be the social media marketing partner for Mervin Yeo’s Pursue M.B.A. (Motivated Business Acquisition) Workshop.

Mervin Yeo is hailed by a Straits Times journalist as the Networking Guru.  Mervin coaches business owners and marketing professionals to create purposeful business relationships through referral marketing.  He is the author of “Purposeful Networking for Introverts” and a contributing author in Masters of Networking, a New York Times best-seller.

Attend Mervin’s Pursue M.B.A. workshop and learn how to attract referrals effortlessly by harnessing the power of word of mouth marketing to grow your business.

Workshop is held on 25 Oct 2013 from 7 to 9.30 pm.

To register, email sandy[at]celebratenetworkingday.com.

MY1

HR and Training Managers: Let SG Corporate Training do your jobs for you ….

SG Corporate Training has been established to be the #1 online corporate training resource for HR and Training Managers. Our extensive pool of qualified trainers cover practically all aspects of training from leadership to sales and from social media to team building. What this means is that we can undertake any assignment that comes our way.

As a HR or Training Manager, we know you are constantly pressed for time.  Thus, all you need to do is contact us, tell us your needs and we will take care of the rest.  One Point. One Touch. One Source.

eMail our Principal Consultant at justin(a)cwfongandassociates.com to arrange a no obligation training needs assessment.

Social Media Sales Training Workshop for Singapore Financial Consultants

Come 1 January 2014, Singapore’s Data Privacy Laws will come into effect.  Traditional methods of prospecting and selling used by Financial Consultants (and real estate agents) via email marketing, SMS marketing and cold-calling will become more difficult as users will be required to check the Do Not Call Registry.
 
One good alternative is the use of Social Media.  CW Fong & Associates has over the years developed a training programme that leverages on Facebook to help Financial Consultants (FC) prospect for and sell to new clients.  One such technique we teach is what we have termed “spearing”.
 
 In the use of spearing, instead of spamming thousands via email and SMS, or cold-calling dozens of people a day, the FC simply uses his Facebook network to “trawl” for high-potential prospects.  Once identified, the FC will then initiate contact and offer the needed financial product.  As many FCs can attest, in the sale of financial products, timing and immediate needs are two of the strongest factors that translates into sales.  Thus, through the use of our spearing technique, a FC can literally prospect hundreds of people daily all from the comforts of his or her own home using Facebook (and other social media platform).
 
1 January 2014 will be a game-changer for the Singapore financial planning and real estate industries.  Stay ahead of your competition by starting to sell via social media now.
 
To find out more about our Social Media Selling Skills for Financial Consultants programmes, contact justin(a)cwfongandassociates.com

Social Media Workshop Singapore: Managing an Online Crisis

The presence of social media has fundamentally changed the way people send and receive information. Old ways of handling a crisis is at best ineffective and at worse destructive to an organization’s reputation.

SG Corporate Training is pleased to promote one of Singapore’s leading social media consultant – CW Fong.  CW is an experienced communications specialist and has conducted and worked with dozens of small business owners and senior managers of Multi-National Corporations.

One area CW constantly advises clients is that in a crisis, the organization’s crisis communications plan must be (a) open; (b) timely; (c) truthful; (d) broadly communicated and (e) internet present.  Click here for access to the full research report.

For information on our public runs or in-house training, visit CW Fong & Associates.